Logo design, branding, and brand development - taking an idea or set of core values and visually translating them into an identity that presents the company in a relevant and professional way, or updating an established brand, keeping all core values intact. Such an identity can be as simple as a logo, or can stretch over corporate signage, company stationary, business cards, promotional items, websites and advertising. Also increasingly in focus as a brand element is a musical motif (see music) used over a variety of different mediums.